If you think about it, you already know that storytelling is persuasive. Picture any commercial that you’ve seen that really caught your attention. Chances are high that it included some kind of a story. It might have included people telling a story as a testimonial for why the product or service is good, or it might depict a story that demonstrates why the product or service is good.
Storytelling can work well in professional writing too. When you work on a proposal for a client, you want to include details the demonstrate why your ideas are the best ones. This week’s #InfographicInspiration outlines why storytelling can be so persuasive for readers.
Note: This infographic needs a text-based transcript. See the Optional Accessibility Transcript Activity for more details.